What Makes Songhouse Unique
What sets Songhouse apart is our unwavering commitment to empowering local talent while providing businesses with unique, high-quality music. Unlike models that rely on CMOs and incur hefty licensing fees, Songhouse operates on a distinctive model that benefits both businesses and local artists. Here’s an in-depth look at what makes Songhouse truly unique and why our approach is a game-changer for the industry.
Exclusive Ownership of Music
At Songhouse, all the music in our catalog is our sole property, meaning we are not affiliated with any CMO. This independence gives us complete control over the rights to our music, including:
- Master Rights to the Recording: We hold the exclusive rights to the master recordings of all the tracks in our catalog. This ensures that businesses using our music have access to high-quality, professionally produced recordings without the need for third-party licensing agreements.
- Neighbouring/Performer Rights: We own the neighbouring rights, which pertain to the performers who bring the music to life. This means that the benefits and royalties associated with the performance of these recordings are managed directly by us, streamlining the process for our clients.
- Rights to the Musical Composition: Songhouse also holds the rights to the musical compositions, ensuring that every aspect of the music is under our control.
Empowering Local Artists
In South Africa, intellectual property is a transferable asset. This allows Songhouse to purchase the content and rights from local artists for a predetermined period, usually ranging from three to twelve months. This model has several unique advantages:
- Short-Term Contracts with Long-Term Benefits: After the contract period ends, the ownership of the creative content reverts to the artists, composers, songwriters, and content providers. This model ensures that local talent retains long-term control and benefits from their creations, promoting sustainable growth in the South African music industry.
- Economic Impact: By keeping the ownership and revenue within South Africa, Songhouse supports local musicians, sound engineers, and producers. The money generated from our music solutions stays in the country, contributing to the local economy and providing financial stability for artists.
- Creative Freedom: Artists working with Songhouse have the opportunity to explore various avenues for their music post-contract. They can choose to release their music commercially, license it for other uses, or continue to collaborate with us. This flexibility encourages creativity and innovation in the local music scene.
Cost-Effective and Unique Music Solutions
For businesses, Songhouse offers a cost-effective alternative to traditional in-store music solutions. Here’s how we provide value:
- No CMO Fees: Traditional in-store music solutions often involve paying blanket fees to CMOs, which can add up quickly. By owning the rights to our music, Songhouse eliminates the need for these fees, providing businesses with high-quality music at a fraction of the cost.
- Customized Playlists: We work closely with businesses to create tailor-made playlists that perfectly align with their brand identity and customer demographics. This bespoke approach ensures that the music enhances the overall customer experience and reinforces brand loyalty.
- Legal and Transparent: Our unique model ensures that all legal aspects of music licensing are handled transparently. Businesses can use our music with confidence, knowing they are fully compliant with intellectual property laws and supporting local artists.
Conclusion: A Win-Win for Businesses and Artists
Songhouse stands out in the industry by offering a unique, ethical, and sustainable approach to in-store music solutions. Our exclusive ownership model benefits businesses by providing cost-effective, high-quality music, while simultaneously empowering local artists by keeping revenue and rights within South Africa. Businesses not only enhance their brand experience but also contribute to the growth and success of the local music industry. Join us in making a difference and experience the unparalleled benefits of Songhouse’s unique music solutions.