Country Road is a leading Australian fashion chain who recently started to roll out their various brands through state-of-the-art outlets in many of South Africa’s most sought-after retail environments. The V&A Waterfront, Cape Town’s iconic shopping environment welcomed Trenery, Country Road, Mimco and Witchery as did Hyde Park and Sandton City in Johannesburg. These brands are now house-hold names and FDM assists in the creation of the unique ambience that makes them so appealing as brands.
Woolworths, Africa’s leading retailer uses our turnkey solution to create the perfect atmosphere in their retail environments: cafés, food markets, textile, fashion and homeware sections. For each area we create a unique playlist: from light classics, smooth ballads and hip DJ soundscapes. Woolworths is a leader in most aspects of retailing in Africa and positions itself using the strapline of “The Difference”. At FDM we create the music to compliment this positioning and keep it fresh, appealing and relevant each month.
Capitec Bank is the new star in the banking firmament in South Africa. Taking the number three spot ahead of the well-established brand Nedbank, this innovator works with us to provide audio within their branches that allow effective communication, including queue management. We ensure continued cutting-edge technology as a key feature of their client interface.