In-store audio is the best way to ensure that customers are kept in a happy, positive frame of mind and at the same time informed about issues that will be of importance to them as they go about their shopping.
Bad in store music is like a paper cut. When it happens, it overrides all other senses. Whereas great retail audio is seamless to the point of being taken for granted. But like all things effortless, good audio flow in a complex retail space requires experience, knowledge and careful planning. Future Dimensions Media’s installation expert, Hardus le Roux, talks us through the tricks of the audio installation trade.Read More